Adverts have always used popular or classic songs in order to promote their goods, either using the original version of the song or getting it brought right up to date with current artists. And in the case of the most recent John Lewis Christmas campaign, that's exactly what's happened.
Elton John's classic track Your Song has been brought up to date by Ellie Goulding. Sadly though, the song feels stripped of all emotion that made the original so loveable. That may have something to do with Ellie flat vocals which may be fine for her own songs but for a song like Your Song, it just seems to be a mismatch.
It is an unfortunate mismatch that neither does anything for the song nor the ad that it is for. It's more of a Christmas turn-off rather than Christmas turn off. Ellie fans will more than likely enjoy but other listeners and fans of the original will cringe
Rating 1/5
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